Undergraduate Marketing Major

Undergraduate Marketing Major

THERESA DUNN ’08
Knowledge & Communications Analyst, Johnson Controls
Majors: Marketing, Advertising

THERESA DUNN ’08
Knowledge & Communications Analyst, Johnson Controls
Majors: Marketing, Advertising

A degree in marketing provides students with the knowledge they need to compete in today’s global marketplace. Graduates from the marketing program enter the workforce with a strong background in business, a critical understanding of consumer behavior, ad trends and the know-how needed to reach target audiences and to promote services and products.

As a marketing major at Rider, students have the choice of pursuing one of five marketing tracks: general marketing, advertising, digital marketing, pharmaceutical and health care marketing, or professional selling.  These tracks provide all marketing majors with the foundation of knowledge and skills necessary for a marketing career while offering students the opportunity to focus their curriculum on a path that best suits their career interests and goals.

Possible employment opportunities can be found with profit and non-profit and public or private organizations marketing goods or services to consumers, businesses or other organizations.

As a Marketing major, students will learn:

  • to develop strategies for achieving marketing objectives in a rapidly changing economic, political, and social environment

  • to think critically with respect to the decisions that marketers and advertisers face

  • to assess the impact of marketing and advertising on both domestic and global societies

  • to understand the relation between marketing and advertising and other business functions, such as finance

  • to communicate more effectively both verbally and in writing to various audiences.


For more information, please contact:

Ira Sprotzer
Associate Professor and Chairperson
Sweigart Hall 239

Professor Sprotzer has taught business law, business ethics and corporate responsibility at Rider for 35 years. His professional experience includes the practice of business law and real estate law, as well as trust and estate planning. His research interests are in constitutional law as it relates to business and business ethics and he has published articles in a variety of business journals. Professor Sprotzer has taught in the EMBA program since its inception and was influential in the redesign of the program.